Are things not going the way you’d like? Want more sales? Feeling kind of helpless? You’re not alone. As marketers, sooner or later we’ve all been there. The important thing is to DO something. Any action is better than paralysis, because it gets you moving. You can always course correct as you go.
Here are 4 ways to increase sales and increase your income right now.
You might balk at one or two of them. All I can say is try them before you pass judgment.
1: Grow your lists.
Yes, this is obvious, isn’t it?
But I know marketers who aren’t aggressively list building, and they wonder why they’re not making sales. On a typical list, you’ll have attrition. And I don’t just mean people unsubscribing, either. The person who is hot to buy your product today will have forgotten who you are in 6 months, or they moved on to another interest, or whatever. You have to be continuously building your lists – all of them.
This includes your email list, your Facebook group and any other list of potential prospects you’re building. Be continuously building, because if you’re not, then your list is shrinking. Do more guest posting, more webinars for other people’s lists, more JV’s and anything else that will further fill your lists with prospects.
2: Double or triple the number of marketing messages you send to your lists and prospects.
If you’re placing ads, place more and better ads. If you have a Facebook group, send them more marketing messages. If you’re doing webinars, do more webinars for your lists. And by all means send more marketing messages to your lists. A lot of people are scared silly to email their list more than once or twice per week, but here’s what happens when your list doesn’t hear from you every single day:
They forget about you. They even forget who you are and why they subscribed to your list. Plus, just about no one on your list is going to open every email you send. It just isn’t going to happen. You might have to send 4 or 5 emails on the same offer before some folks will open even one of them.
Yes, you will get a few more unsubscribes from your list when you email daily, or even twice per day.
But that’s okay, because you will also keep the rest of your list engaged and interested, and you will likely double or perhaps even triple your sales.
Email daily. Email twice a day if you can keep it interesting.
And here’s an alternative if you don’t want to write two different emails in one day – send the same email twice. The second time you send it out, only send it to those who didn’t open your first email. Nearly every email program now gives you this option, so take it.
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3: Raise your prices.
If your sales page is converting well, then raise your prices and see what happens.
Even if you wind up converting at a lower rate, you’ll likely still be making more money because your prices are higher. Consider a $20 product converting at 7%, versus that same product priced at $35 and converting at 5%. You’re looking at $140 versus $175 per 100 visitors, or a $350 increase for every 1,000 visitors. It adds up.
In addition, by raising your prices you automatically re-brand your product into a higher perceived level of quality. This is why – oddly enough – there are times when an increase in price can actually result in an increase in sales. When you raise your prices, some of your steady customers will stop buying. But you’ll also get new customers who want to pay for quality, and you will make more money. When marketer Dan Kennedy advises any business owner on how to increase revenue, the first thing he tells the owner is to raise prices. Nearly every time the business owner will balk and tell Dan it’s a terrible idea.
And nearly every time it results in a MAJOR boost in revenue
4: Get more affiliates.
LOTS more affiliates.
How much time do you spend creating products? Or getting new people onto your list? This is also how much time you should be spending on recruiting more affiliates, and especially GOOD affiliates. If you can afford it, I highly recommend getting an affiliate manager. If you can’t yet afford it, then become your own affiliate manager. Watch launches and see which affiliates do well, as well as which product owners are building a list that’s perfect for your offer.
Recruit bloggers who are list building. Ask your list and especially your product buyers if they want to be affiliates. Every where you go within your own niche, watch for people who might be your next affiliate, even if they’re not currently doing affiliate marketing. Then cultivate relationships with these people.
Don’t just approach them and forget them. Send them personal emails, comment on their blog posts and act as though you are friends, because that’s the best way to MAKE friends. And don’t discount little affiliates, either. A marketing buddy of mine once told me he had a new affiliate who made exactly ONE sale. However, that sale was to a super affiliate who contacted him, asked to promote his product, and sold 420 copies in one week. You just never know.