It might seem strange that we would lump two different things – blogging and podcasting – together. But really, they are quite similar, and you might choose to do both simultaneously. As a blogger, you’re writing blogposts or articles and posting them on your online blog on a regular basis for all to read. As a podcaster, you are speaking, rather than writing. You’re making digital broadcasts available for downloading and listening. Your blog or podcast can be on any topic in the whole wide world, but it’s best to narrow it down to something that can be turned into a profit for you.
Choose a niche that people are enthusiastic about and in which people also spend money. Here are some examples:
- Weight loss
- Weight gain
- Muscle building
- Curing diabetes
- Getting pregnant
- Natural health
- Hair loss
- Stop smoking
- Herbal Supplements
- Stress management
- How to get a boyfriend
- How to get a girlfriend
- How to get your ex back
- How to improve your love life
- Dating advice for men
- Dating advice for women
- How to save your relationship
- Online dating
Making Money Online
- Online jobs
- Business opportunities
- Search engine optimization
- Facebook marketing
- YouTube marketing
- Traffic generation
We’ve barely scratched the surface with this list, but you get the idea. If people are interested in the topic and willing to spend money in that topic, then it’s probably a good one.
You might be wondering… how do you make money by blogging?
Typically, you’ll start by first creating your blog and adding useful content. We could write an entire book on content creation alone. Suffice it to say, you’re going to write about what your target audience wants to read. Once you’ve begun making great content, it’s time to go find blog readers and get then to your blog.
Your job is not just to write blogposts, but also to promote your blog so that readers can find you. To do this, find out where your potential readers hang out online. What are they currently reading? What forums do they frequent? What podcasts do they listen to? Are they engaged in social networks?
Once you’ve found your potential readers, offer an enticement to get them to visit your blog and subscribe to your email list. A good report on a hot topic should do it. When they get to your blog, build engagement and community. Respond to comments and do everything in your power to keep them coming back to your blog time and time again.
Again, we could write an entire book on how to grow your blog following, but for our purposes here we’ve got to keep it short.
Next, you start making money from your blog through a variety of income streams.
- You can offer affiliate products to your readers or sell your own products.
- You can sell advertising on your blog, such as Google Adsense.
- You can even run events, such as big conferences or simply smaller meet-ups for your readers.
- You can promote memberships to give you recurring income or create your own membership to offer to your readers.
- You can promote other business and services, do consulting or public speaking…
…really, once you’ve got the audience, there are a myriad of ways to make money blogging, and you can pick and choose any combination you like.
Podcasting works much the same way. You’ll start out by recording your first couple of podcasts, and then you’ll start working on getting subscribers to your podcast.
Last, you’ll monetize your podcast by promoting your own products, other people’s products or whatever method you choose.
Blogging and Podcasting Tips
You’re Not Alone Blogs and bloggers number in the millions, with podcasts steadily gaining ground, which might seem discouraging with so much competition out there. But if you have something unique to say, or a special expertise, or you’re especially good at interviewing experts, either one of these avenues might be for you.
No Expertise? Be a Reporter
And if you’re not an expert but you have a passion, you can take the role of reporter and report the latest news and pieces of interest to your readers. This is a great way to build a large following, especially if you put your own unique slant and personality into your writing and podcasting.
Profitability will take Time
You’ll need time to build a following and get subscribers, which is why it’s best to start blogging or podcasting part time while you do something else for income.
Earnings Vary Greatly
It’s impossible to say what you could earn, since it will depend on your niche, how well you do at building an audience, and how you choose to monetize your blog.
You’ll Become Well Connected
As you become more well known in your niche, you’ll find yourself becoming friends with some of the experts in your niche. If you’ve ever wanted to meet them or talk to them, then becoming one of their peers with your own blog or podcast is a great way to do it.