How To Build An Email List using PLR Content:
You’ve probably already thought of the idea of using PLR content to create free reports that you use to “bribe” prospects to join your email list. That is, people need to join your email newsletter list in order to claim their free report. But the usefulness of PLR content doesn’t stop there. Indeed, you can use PLR to create an autoresponder series – and even your live-broadcast newsletters!
Step 1: Finding Unique Suitable PLR
First, you need to find PLR content in your niche. If you don’t already have a source, then search for your niche topic alongside search terms like PLR, PLR articles, PLR ebooks, PLR content or private label rights content. For example, “dog training PLR” (no quotes).
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Step 2: Decide How You’ll Use the PLR Content
Next, you need to decide what you want to do with the content. Your options including:
• Using the content to create a multi-part eCourse that you deliver by autoresponder (where you use the eCourse as the “bribe” to join your list). For example, you might send out a ten part SEO-training course to subscribers.
• Using the content to create a multi-part autoresponder series. Here you send out articles on the niche topic, but these articles don’t create a “course” (since they’re not necessarily sequential). For example, you might send out a seven-part series that covers SEO, PPC marketing and other traffic generation techniques.
Tip: Ideally, you should send new subscribers about 7-12 messages as a way to build trust and develop a relationship. However, you can upload a year or more of evergreen content to your autoresponder if you want to create a “set it and forget it” newsletter.
• Using the content to send out live broadcasts. If you already have an autoresponder series or eCourse in place, then you can use this content to create a weekly or monthly newsletter/magazine.
Once you decide how you’ll use the content, then you can move on to the last step…
Step 3: Tweak the PLR Content to Suit Your Needs
Finally, if you need to tweak or rewrite the PLR content to make it unique and also to make it suitable for your specific purpose (e.g., for an eCourse or a live broadcast). For example:
• Ensure it’s evergreen. Since people will read this content months and maybe even years from now, it should be evergreen content. That means it shouldn’t reference dates or events that would date it, nor should it make mention of “new” or fad products. Your content should be as fresh and relevant a year from now as it is today.
• Transform the content as needed. If you’re turning a series of articles or an ebook into an eCourse, then you need to break the content apart into at least seven to twelve parts. Next, you should refer to these separate pieces as “lessons” (not articles) and refer to the eCourse (not “this ebook”). In other words, tweak the content to fit its purpose.
Finally, at the end of each lesson you need to tell readers what they can expect to discover in upcoming lessons.
• Make the content “yours.” Here you rewrite the content so that it sounds like your “voice.” An easy way to do this is to add in your own personal examples, experiences and stories. For example: “When I was trying to lose weight, I discovered that chocolate was my weakness…”
• Make money. Naturally, you should promote products that are related to the content. For example, your SEO eCourse might include links to paid SEO training products or even SEO software like Market Samurai and WordTracker.
In summary: Publishing a regular newsletter is a commitment. Even creating an evergreen newsletter takes time. But you can make light of this work simply by finding, tweaking and uploading quality PLR content into your autoresponder from a recommended and reliable resource!
To continue on with your PLR Tip about building a list with PLR content, one way to get subscribers to eagerly look forward to the next issue of your newsletter is to create a weekly feature, such as “Friday’s Top Ten List.” … And an easy way to put together these weekly features is by using PLR content.
Let me show you how to put together these features and then profit from them…
Step 1: Choose a Feature
First things first: You need to choose what sort of weekly (or monthly) feature you’d like to publish in your newsletter.
Here are a couple examples that should spark some ideas:
- Top Ten List. Here you compile ten tips, such as “ten tips for creating a simple upsell” or “ten ways to get 100 backlinks.” If you choose to make this a short feature, each tip can just be a sentence or so. Example: “Trade links with other bloggers.”
- Tip of the Week. If you’d like to create a short feature to insert at the top, bottom or even between portions of your regular newsletter, use a “tip of the week.”
Here your feature can be as few as a couple sentences to a paragraph long.
Step 2: Find (and Rewrite) Suitable PLR Content
Next, you need to find PLR content you can use for your weekly feature. This may be articles, ebooks, reports or any other PLR content where you’re able to extract out multiple tips. Tip: Search Google to find PLR content in your niche. For example, search for “Internet Marketing PLR.” (or just sign up here – hint 🙂
For example, if you’re doing a “tip of the week” feature, then just one article may give you a half a dozen or more tips. Or one chapter in a PLR ebook may give you dozens of tips.
Since you’re just extracting tips out of an article or other PLR content, you usually don’t need to rewrite the tip. However, you CAN add in your own examples and elaboration to complete the tip.
Here’s an example:
PLR Internet Marketing Tip: “Keep Google happy by adding new posts to your blog regularly”
Your elaboration: “Add new content regularly to your blog so Google can see your website is updated regularly and provides relevant results to its users and your blog readers. After all no one wants to read out of date or stale information”
Step 3: Profit!
As mentioned, you can stick your weekly feature in the beginning, end or even in the middle of your newsletter. Use one of these methods to turn a profit:
- Put your weekly feature right above your sponsor or intro ad.
- Promote a product that’s closely related to the tip
- Promote an information product that’s related to the tip.
Example: You might promote an SEO book alongside an SEO tip.
Promote an information product that includes the tip. Here you excerpt out a tip from a PLR ebook each week or each month and include it in your newsletter. Then you sell the full-length ebook by saying something like, “If you’d like more great tips like this, click here.”
You just discovered a quick and easy way to create – and profit from – a regular newsletter feature that you extract out of PLR content.
Your next step: Take action!
It only takes a couple minutes to extract a tip out of PLR content and add it to your newsletter, so there’s no excuse not to get started today!